Interesting Issues in Advertising and Promotion Strategy

This page is under construction during Summer 2015.

 

  • ADVERTISING
    • Ogilvy on Advertising [Flipkart]
    • Good Advertising is Good Story-Telling [Article]

 

  • SUPER BOWL ADVERTISING
    • Background Information About Super Bowl Advertising [Wikipedia]
    • The Top 10 Most-Shared Super Bowl Ads of All Time [Article]
    • Yes, A Super Bowl Ad Really Is Worth $4 Million [Forbes]
    • Could A Super Bowl Commercial Really Be Worth $10 Million? [Forbes]
    • Collection of Super Bowl Ads [superbowl-commercials.org]
    • Kellogg School of Management’s Super Bowl Advertising Analysis
      • The Kellogg 2015 Super Bowl Ad Review [Website]
      • ADPLAN Framework For Analyzing Advertisements [Article]
      • Kellogg Prof. Tim Calkins’ Review [Blog]

 

 

  • PROMOTION STRATEGY USING SOCIAL MEDIA
    • <To Be Updated>

 

 

  • Purple Cow – Transform Your Business By Being Remarkable by Seth Godin [Flipkart]

 

  • PRICE PROMOTIONS
    • An Introduction to Price Promotions [Slides]

 

 

  • PUBLIC RELATIONS and PUBLICITY
    • The Fall of Advertising and The Rise of PR by Al Ries and Laura Ries [Flipkart]

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *


*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>