Adapting to Emerging Markets:

  1. Hilton Huanying: Adapting to Chinese Tourists Traveling Abroad  [Article]
  2. How Wal-Mart, Carrefour, Best Buy Adapt to China [Article] [PPT]
  3. How Proctor & Gamble Adapts Gillette Razors for the Indian Consumer  [Article]
  4. How Zara Adapts by Variation and Externalization  [Article]
  5. Adapting Package Sizes for the Indian Retail Market [PPT]
  6. Levi Adapts to China by Launching a New Brand – Denizen  [Article]
  7. Pampers Pampers the Chinese   [Article]  [PPT]
  8. UPS: The Logistics Leader in China   [Article]  [PPT]
  9. Haagen-Dazs: The Premium Ice-Cream Adapts To China   [Article]  [PPT]
  10. Barbie: Dolls Of The World  [Article]
  11. How Taco Bell Adapts to Singapore and India  [Article]
  12. Louis Vuitton in China – Luxury Transcends Borders

Theory:     A Gentle Introduction To Global Strategy

More Illustrations:

  1. Nine (9) Examples of Global Strategy Implementation by Adaptation  [PPT]
  2. Implementing Global Strategy By Aggregation (Part 1)
  3. Implementing Global Strategy By Aggregation (Part 2)
  4. Implementing Global Strategy By Arbitrage
  5. Bombardier Takes to the Skies
  6. 3 Examples of Operational Excellence In Global Context
  7. Personalized M&Ms offer customer-centric value
  8. Wal-Mart: global supply-chain + local front-end (e.g. Asda in UK, Todo Dia in Brazil)
  9. ASOS = Operational Excellence and Timely Service
  10. Global Strategy & Value Creation – Adaptation, Aggregation, Arbitrage

Theory:     A Gentle Introduction To Global Strategy


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