Marketing and Business Strategy in India



My website links to over 100 presentations and articles related to Marketing, Branding and Strategy, organized as follows:

  1. A Gentle Introduction to Marketing Management
  2. A Gentle Introduction to Branding
  3. Understanding Global Strategy
    1. Theoretical Concepts
    2. Implementing Global Strategy
  4. Miscellaneous Topics
    1. Topics related to Brand Management
    2. Promotion Strategies using Bollywood Stars
    3. Selected topics on Innovation in Emerging Markets
    4. Selected issues on Marketing and Retailing in India
  5. About


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