Insights on Branding and Personal Branding from a Marketing Professor


This content is organized as follows:

  1. A Gentle Introduction to Marketing Management
  2. A Gentle Introduction to Brand Management
  3. Personal Branding
  4. Understanding Global Strategy
    1. Theoretical Concepts
    2. Implementing Global Strategy
  5. Miscellaneous Topics
    1. Promotion Strategies using Bollywood Stars
    2. Selected topics on Innovation in Emerging Markets
    3. Selected issues on Retailing in India
  6. About


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